Marking ASEAN Produce Towards A Common Conformite ASEAN Certification Mark

Abstract

Since its formation in 1967 ASEAN have played a considerable role both regionally and globally. Unlike the European Union, which binds its 27 member states through a comprehensive legal framework, this article will discuss the challenges in tandem with Mutual Recognition Agreement, which is aimed to facilitate intra ASEAN trade. With over 520 million consumers in ASEAN, this paper will discuss with reference to challenges faced by Malaysia and the pressing needs towards institutionalization of standards for a wider array of products and a proposed common "CA" [Conformite Asean certification marks which mirrors the "CE" [Conformite Europeenej marking in the European Union which is easily identifiable by consumers.