SIKAP DAN KOMITMEN HALAL DI ERA REVOLUSI HALAL DALAM KALANGAN MUALAF (Attitudes and Halal Commitment in the Era of the Halal Revolution Among Muallaf)

Abstract

ABSTRAK

Industri halal kini semakin diiktiraf di peringkat global, bukan sahaja dalam kalangan umat Islam, malah turut menarik perhatian masyarakat bukan Islam yang prihatin terhadap aspek kebersihan, keselamatan dan etika produk. Dalam konteks ini, pemahaman komitmen mualaf terhadap amalan halal menjadi semakin penting, memandangkan mereka merupakan kumpulan pengguna baharu yang sedang membina identiti serta menyesuaikan diri dengan gaya hidup Islam. Kajian ini bertujuan untuk meneliti pengaruh sikap terhadap komitmen halal dalam kalangan Mualaf serta mengenalpasti perbezaan komitmen berdasarkan faktor umur. Reka bentuk kajian berbentuk kuantitatif dengan pendekatan tinjauan telah digunakan. Seramai 267 Mualaf di sekitar Kota Kinabalu telah terlibat menggunakan kaedah persampelan bertujuan melalui pengisian borang soal selidik. Instrumen kajian terdiri daripada Skala Sikap terhadap Pembelian Halal dan Model Komitmen Pelanggan Lima Komponen. Data dianalisis menggunakan perisian SPSS versi 27 menerusi analisis deskriptif, regresi pelbagai dan ANOVA satu hala. Dapatan kajian menunjukkan bahawa sikap mempunyai pengaruh yang signifikan terhadap komitmen halal dalam kalangan Mualaf, manakala faktor umur tidak menunjukkan perbezaan yang signifikan. Implikasi kajian mencadangkan agar pendekatan psikologi seperti pembentukan sikap positif dan pemerkasaan individu perlu diberi keutamaan dalam pendidikan dan intervensi berkaitan halal, khususnya dalam kalangan Mualaf. Selain itu, pendekatan berasaskan komuniti dan kolaborasi dengan agensi agama serta industri halal juga disarankan bagi menyokong komitmen Mualaf terhadap pematuhan amalan halal secara berterusan.

ABSTRACT

The halal industry has gained global recognition, not only among Muslims but also among non-Muslim communities who are increasingly concerned with hygiene, safety, and ethical consumption. In this context, understanding the commitment of Muslim converts to halal practices is crucial, as they represent a growing consumer segment undergoing identity formation and lifestyle adaptation. This study aims to examine the influence of attitude on halal commitment among mualaf and to assess differences in commitment levels based on age. A quantitative research design was employed using a survey approach. A total of 267 mualaf in the Kota Kinabalu area participated in
the study through convenience sampling and questionnaire completion. The research instruments included the Attitude Towards Halal Purchase Scale and the Five-Component Customer Commitment Model. Data were analysed using SPSS version 27 through descriptive statistics, multiple regression, and one-way ANOVA. Findings reveal that attitude significantly influences halal commitment among mualaf, while age does not result in statistically significant differences. The study highlights the importance of psychological approaches such as fostering positive attitudes and individual empowerment in promoting halal adherence among converts. Furthermore, community-based strategies and collaboration with religious agencies and halal industry stakeholders are recommended to support long-term halal commitment.