KARAKTERISTIK PELANCONG BELIA TERHADAP PELANCONGAN ACARA TAHUN MELAWAT MALAYSIA (Characteristic of Local Youth Tourists in Event Tourism of Visit Malaysia Year)

Zurina Ahmad Saidi, Habibah Ahmad

Abstract


Pelancongan acara merupakan pendekatan yang lebih bersepadu dalam perancangan dan pelaksanaan bagi memastikan pembangunan pelancongan semakin mampan. Dengan adanya penekanan tersebut, ia dapat mengekalkan dan meningkatkan aset pelancongan di samping menggalakkan segmen pelancongan acara terutamanya dalam kalangan pelancong belia. Kajian memfokuskan pola pelancongan acara dalam kalangan pelancong belia yang membawa kepada kesedaran dan dorongan dalam kalangan pelancong belia dalam penglibatan aktiviti pelancongan berbentuk acara. Data untuk kajian ini dikumpulkan melalui edaran borang kaji selidik di UKM, Putrajaya dan MAEPS, Serdang. Hasil kajian menunjukkan pola pelancongan belia lebih teratur, mempunyai segmen, tersusun dan sistematik serta mempunyai perancangan dan perlaksanaan yang telus. Namun begitu, pola pelancongan pelancong belia tidak mempunyai perbezaan yang ketara dengan backpacker mahupun pelancongan keluarga. Kebanyakan daripada pelancong belia memilih untuk meneroka tempat baru, berseronok sambil membeli-belah serta berbelanja sewaktu melancong mengikut peruntukan perbelanjaan yang disenaraikan.

Kata kunci: Aktiviti pelancongan, pelancongan acara, pola pelancongan, pelancong belia

(Characteristic of Local Youth Tourists in Event Tourism of Visit Malaysia Year)

Event tourism is a more integrated approach in planning and implementation to ensure the sustainable development of tourism. With this emphasis, it is able to maintain and enhance tourism assets as well as promote the tourism segment of the event especially among youth tourists This study focuses on the tourism pattern of the event among the youth tourists that leads to the awareness and encouragement among youth tourists in the involvement of event-shaped tourism activities. The data for this study were collected through the circulation of survey forms at UKM, Putrajaya and MAEPS, Serdang. The findings show that youth tourism patterns are more organized, segmented, organized and systematic and have transparent planning and implementation. However, the tourist pattern of youth tourism has no significant difference with backpacker or family tourism. Most of the youth tourists choose to explore new places, have fun while shopping and shopping as you travel in accordance with the allocation budget listed.

Keywords : Travel activities, event tourism, travel patterns, youth,


Full Text:

PDF

Refbacks

  • There are currently no refbacks.