NEW MEDIA USAGE AND YOUTH PARTICIPATION

Ali Salman, Mohd Azul Mohamad Salleh, Normah Mustaffa, Mohd. Nor Shahizan Ali

Abstract


The Internet is considered a huge development in human civilization. It is literally considered as  a  practical  key  or  essential  to  human  development  and  social  advancement  causing massive innovation in the world. Over the years, the advent of new media has permeated most  aspects  of  our  lives,  especially  that  of  the  young  generation.  It is against this background that this paper aims to analyse the present use of the new media by youth to gauge their usage in relation to participation and nation building. This study is a country wide survey covering Peninsula and East Malaysia. For sampling purposes the country is divided into six zones. A survey research using questionnaire as instrument was used to obtain data. Prior to the actual survey, a pilot study was first conducted. Some 1182 respondents’ age between 18 and 25 were randomly sampled from the six zones and selection was based on ethnic ratio. The data was analysed descriptively and inferentially using SPSS 20.0. From the results,  majority of the respondents,  89% are  social  media users  having a social  media account. A discouraging trend with regard to participation is the very low level of giving comments on general societal issues ranging from social issues, the environmental to politics. As it is now, the youth are more inclined to using the new media for entertainment and social networking. It is time to use the new media to engage with community leaders and politicians and comment on issues related to nation building.


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