Systematic Literature Review of Television Da'wah through Talent Show Program

Mochamad Syaefudin, Andi Faisal Bakti, Arif Zamhari, Yayah Nurhidayah, Amelia Dwi Handayani

Abstract


Da'wah television programs have been widely recognized as an important medium for spreading Islamic teachings in contemporary society. However, da'wah programs, especially those presented in talent show formats, face a variety of challenges, including concerns about the commercialization and commodification of Islam, as well as doubts about the religious competence of television preachers compared to traditional kyai ulama or Islamic boarding schools. To explore the scientific perspective of da'wah conducted through television talent shows, this study uses a systematic literature review using the Publish or Perish (PoP) framework and Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA 2020). From an initial dataset of 200 articles indexed on Google Scholar and published between 2014 and 2023, 20 relevant studies were selected for in-depth analysis. The selected articles were further analyzed using VOSviewer to identify thematic clusters in television da'wah research. These findings show that television-based da'wah studies are mostly conducted by researchers from Southeast Asia, especially Indonesia and Malaysia. This trend reflects the close relationship between religion, media, and culture in the region, which significantly influences the characteristics and content of television programs. In addition, existing research on television da'wah mainly focuses on themes such as da'wah messages, commercialization and commodification, production analysis, and audience perception. However, research that specifically examines da'wah in television talent search programs is still limited. This gap underscores the importance and scientific potential of further research on da'wah through talent-based programming on television.

 

Keywords: Da'wah, television, broadcast programs, talent show, systematic literature review.

 

https://doi.org/10.17576/JKMJC-2026-4203-05


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References


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