Opportunities and Challenges of CSR Digitalization: Lessons from Major Companies in Indonesia in Mitigating Post-COVID-19 Unemployment
Abstract
In the aftermath of the COVID-19 pandemic, global impacts extended beyond communities' physical and mental health, encompassing nations' economic stability. Many companies responded actively by contributing to government efforts in addressing post-pandemic economic challenges, particularly through Corporate Social Responsibility (CSR) initiatives. This research aims to identify opportunities and challenges in digitalizing CSR to mitigate the financial impacts of the COVID-19 pandemic. The study focuses on the CSR program, Indosat Digital Camp (IDCamp), implemented by Indosat Ooredoo. The objective is to evaluate the opportunities and challenges faced by Indosat Ooredoo in digitizing CSR to address the economic impacts of the COVID-19 pandemic. Utilizing a qualitative methodology and a single case study design, the research involves interviews with 6 representatives from Indosat Ooredoo and 10 IDCamp participants from Yogyakarta, Bandung, Jakarta, Kabupaten Ogan Komering Ulu, and Kota Tangerang. Research findings reveal that digitalizing CSR presents sustainable opportunities as it can reduce unemployment, provide industry-relevant competencies, align with Indonesia's digital era, remain relevant to post-COVID-19 digital activities, align with government programs, support the demand for digital talents, and attract community participation due to its practical nature. However, IDCamp implementation poses potential challenges, including responsive organization, internet network issues, government program support, program updates, established execution systems, coordination with mass media, and ensuring digitalization facilitates community participation in CSR programs.
Keywords: COVID-19 pandemic, CSR digitization, CSR Collaboration, CSR opportunities, CSR challenges.
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