Political and Intercultural Communication in Determining Presidential Candidates in the Indonesian Elections 2024
Abstract
This study explores the dynamics of political communication in Indonesia, focusing on the 2024 presidential elections. As the country prepares for the presidential election in February 2024, since the general election is a form of post-reformation democratic process implementation that began in 1998, the process of forming political coalitions has become a significant aspect of the political landscape. Utilizing a phenomenological approach, the research examines the interplay between three distinct political cultures—parochial, subject, and participant—and their influence on voter engagement and candidate selection. Through in-depth interviews and participatory observation, the study reveals how political parties can tailor their communication strategies to resonate with diverse voter segments, thereby enhancing electoral participation and fostering a more inclusive democratic process. The findings highlight significant implications for political actors and scholars alike. By recognizing the unique characteristics and needs of each political culture, parties can develop effective coalition-building strategies that bridge cultural divides and mobilize support across Indonesia's heterogeneous electorate. This research not only fills existing gaps in the literature regarding the role of intercultural communication in Indonesian politics but also provides practical recommendations for political parties aiming to improve their engagement with voters. Ultimately, the study underscores the critical importance of adaptive communication strategies in promoting a more informed, engaged, and representative democratic system in Indonesia.
Keywords: Elections, intercultural communication, political communication, political parties, presidential candidate.
Full Text:
PDFReferences
Arrianie, L. (2021). Komunikasi politik dramatisme dan pencitraan politisi di panggung politik. Jakarta: Rajawali Pers.
Arrianie, L. (2022). Teori, model, perspektif, dan komunikasi politik. Jakarta: Kompas Gramedia.
Ataro, G. (2020). Methods, methodological challenges and lesson learned from phenomenological study about OSCE experience: Overview of paradigm driven. Annals of Medicine and Surgery, 49, 19-23.
Boulianne, S. (2015). Social media use and participation: A meta-analysis of current research. Information. Communication & Society, 18(5), 524-538.
Creswell, J. (1998). Qualitative inquiry and research design: Choosing among five. SAGE.
Fernandes, A. (2023, April 25). Prospect for 2024 political party alliances. Kompas.id. https://www.kompas.id/baca/english/2023/04/25/prospect-for-2024-political-party-alliances
Gallagher, M., & Marsh, M. (1988). Candidate selection in comparative perspective: The secret garden of politics. Newcastle: SAGE.
Hassan, M. S., Mahbob, M. H., & Allam, S. N. (2022). Media literacy and young people’s integrity in political participation. Jurnal Komunikasi: Malaysian Journal of Communication, 38(4), 355-373.
Hefner, R. W. (2019). Whatever happened to civil Islam? Islam and democratisation in Indonesia, 20 years on. Asian Studies Review, 43(3), 375-396.
Heryanto, G. G. (2023, April 24). Domino effect of Ganjar Pranowo. Kompas.id. https://www.kompas.id/baca/english/2023/04/24/domino-effect-of-ganjar-pranowo
Karp, J. A., & Banducci, S. A. (2008). When politics is not just a game: The effect of political engagement on voter turnout. Electoral Studies, 27(1), 661-675.
Mattes, R., & Mozaffar, S. (2016). Legislatures and democratic development in Africa. African Studies Review, 59(3), 201–215. https://doi.org/10.1017/asr.2016.83
Matthew B. Miles, A. M. (1994). Qualitative data analysis: An expanded sourcebook. SAGE.
McNair, B. (2011). An introduction to political communication. New York: Routledge.
Monahan, D. R. (2020). A longitudinal study of the brand equity and personality metrics of president. International Journal of Arts and Humanities, 6(1), 54-61.
Nadeem, M. K. (2023). Does mindfulness moderate the relationship between anxiety, uncertainty, and intercultural communication effectiveness of the students in Pakistan? Current Psychology, 42, 432–444.
Rajan, P. M. (2021). Predicting intercultural communication in Malaysian public universities from the perspective of Anxiety/Uncertainty Management (AUM) Theory. Journal of Intercultural Communication, 21(1), 62-79.
Satriadi, Y., & Yusuf, S. (2020). The influence of media exposure on voters’ behavior during. Jurnal Komunikasi: Malaysian Journal of Communication, 39(1), 425-440.
Tajuddin, S. A., Joni, J., & Bahari, K. A. (2023). Political communication: Uncovering knowledge, attitudes and young voters’ readiness for PRU-15 in Batang Padang District, Perak. Jurnal Komunikasi: Malaysian Journal of Communication, 39(1), 459-472. https://doi.org/njjt
Tenggara Strategics. (2023, May 15). Analysis: Prabowo: The one to beat in 2024, for now. The Jakarta Post. https://www.thejakartapost.com/opinion/2023/05/13/analysis-prabowo-the-one-to-beat-in-2024-for-now.html
Vaccari, C. (2017). Online mobilization in comparative perspective: Digital appeals and political engagement in Germany, Italy, and the United Kingdom. Political Communication, 34(1), 69-88. https://doi.org/10.1080/10584609.2016.1201558
Refbacks
- There are currently no refbacks.
e-ISSN: 2289-1528