Eco-Documentaries in Encouraging Marine Life Conservation Awareness among Malaysian Youth

Nurul Hidayah Mat, Ireena Nasiha Ibnu

Abstract


In Malaysia, the topic about marine species conservation is scarce, combined together with a limited media coverage of this species has resulted in low awareness among the public. A minimum use of platforms by local media in informing the public about this alarming crisis has been a main problem. This study explores the function of the eco-documentary in encouraging marine life conservation awareness. It examines two eco-documentaries, produced by an international and a Malaysian production, in which both contents represent the issue of marine life extinction. Six focus group discussions were executed among three geographical areas (coastal area, rural area, and urban area) in order to determine Malaysian youth educational changes in conservation. This study found a change of information in relation to marine life pro-conservation and demonstrated positive perceptions and/or awareness in preserving life under water. This study further identifies that rhetorical emphasis on the issue’s local context fosters a heightened sense of accountability to protect the environment and reduce consumption of endangered marine species. It further cultivates a sense of responsibility to safeguard the nation’s iconic marine turtle species. In conclusion, this finding established the eco-documentary as another provider of additional information, knowledge about threats, exposed the effects of human activities, the existence of marine protected areas (MPAs), and the richness of marine life and its species. It is important for eco-documentary to be included in the curriculum materials in changing and instilling positive perceptions of environmental sustainability among youth.

 

Keywords: Communication, eco-documentary, conservation awareness, educational change, underwater sustainability.

 

https://doi.org/10.17576/JKMJC-2026-4202-06


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References


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