Mediatisasi dan Budaya: Pengalaman Peminat Gen Z Gelombang Korea Malaysia Mengharungi Pandemik Global Covid-19

Nurul Akqmie Badrul Hisham, Abdul Latiff Ahmad, Chang Peng Kee

Abstract


Gelombang Korea merupakan suatu fenomena global yang menjadikan media sosial sebagai platform utama untuk mengetengahkan produk budaya. Memiliki peminat di setiap pelosok dunia, fenomena ini bersesuaian untuk dijadikan sebagai subjek kajian dalam meneliti kesan proses perkembangan teknologi media terhadap perubahan kehidupan masyarakat. Artikel ini bertujuan untuk meneroka proses mediatisasi dalam kalangan sesuatu masyarakat. Hal ini memperlihatkan suatu usaha untuk meneliti bagaimana teknologi media, memainkan peranan dalam perubahan budaya harian masyarakat. Fokus kajian tertumpu pada hubungan antara peminat generasi Z dengan fenomena gelombang Korea. Kajian ini menggunakan pendekatan kualitatif iaitu teknik pengumpulan data netnografi. Sampel dipilih berdasarkan kriteria yang telah ditetapkan dan kemudiannya dianalisis menggunakan perisian Nvivo12, untuk memperoleh hasil dapatan kajian. Pengkaji memperhaluskan lagi kajian, dengan hanya memfokuskan kepada garis masa ketika tempoh perintah kawalan pergerakan sahaja. Pengkaji berusaha untuk mendalami bagaimana kemandirian industri hiburan Korea Selatan dalam menghubungkan produk budaya mereka dengan peminat antarabangsa ketika penularan pandemik Covid-19.Kajian ini mendapati walaupun dunia dilanda pandemik global, penerimaan dan penggunaan produk budaya Korea terutamanya acara seperti konsert, pertemuan peminat dan sebagainya lagi, masih lagi berterusan dalam kalangan peminat. Disebabkan oleh kesedaran terhadap digitalisasi yang tinggi dalam kalangan generasi Z, pengalaman peminat seperti menghadiri konsert dan perkongsian maklumat masih boleh dilakukan menggunakan aplikasi dalam talian dan peranti komunikasi media seperti telefon bimbit, komputer dan juga tablet. Teknologi komunikasi media tanpa disedari telah mengubah cara manusia berkomunikasi dan juga budaya harian manusia.

 

Kata kunci: Mediatisasi, gelombang Korea, netnografi, gen Z, Covid-19.



https://doi.org/10.17576/JKMJC-2021-3701-18


Full Text:

PDF

References


Addeo, F., Delli Paoli, A., Esposito, M., & Ylenia Bolcato, M. (2019). Doing social research on online communities: The benefits of netnography. Athens Journal of Social Sciences, 7(1), 9–38. https://doi.org/10.30958/ajss.7-1-1

Conte, J. (2017). Virtual reality. In S. Burn (Ed.), American literature in transition 1990–2000 (Chap. 18, pp. 279-294). Cambridge University Press. https://doi.org/f4bs

Corner, J. (2018). ‘Mediatization’: Media theory’s word of the decade. Media Theory. http://mediatheoryjournal.org/john-corner-mediatization/

Coronavirus disease (COVID-19) in Malaysia. (n.d.). Dicapai pada 8 Julai, 2020. https://www.who.int/malaysia/emergencies/

Costello, L., Mcdermott, M.-L., & Wallace, R. (2017). Netnography: Range of practices, misperceptions, and missed opportunities. International Journal of Qualitative Methods, 16(1). https://doi.org/10.1177/1609406917700647

Couldry, N., & Hepp, A. (2017). The mediated construction of reality. Polity.

Deuze, M. (2012). Media life. Polity.

Dolot, A. (2018). The characteristics of generation Z. E-Mentor, 74, 44–50. https://doi.org/10.15219/em74.1351

Doobo Shim. (2017, May 24). Riding the Korean wave in Southeast Asia. Fair Observer. https://www.fairobserver.com/region/asia_pacific/korean-wave-k-pop-culture-southeast-asia-news-45109/

Ferreira, C. (2015, May). Exploring virtual worlds: Conducting a netnographic research in second life. Estudos em Comunicação - Communication Studies, 19, 35–59. http://ec.ubi.pt/ec/19/index.html

Freberg, K., Graham, K., McGaughey, K., Freberg, L. A. (2010). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 9–12. https://doi.org/10.1016/j.pubrev.2010.11.001

Gaidhani, S., Arora, L., & Sharma, B. K. (2019, January). Understanding the attitude of generation Z towards workplace. International Journal of Management, Technology and Engineering, 9(XI), 2804–2812. http://www.ijamtes.org/VOL-9-ISSUE-01-2019-2/

Hepp, A. (2009). Differentiation: Mediatization and cultural change. In K. Lundby (Ed.), Mediatization: Concept, changes, consequences (pp. 135-154). Peter Lang.

Hepp, A., Hjarvard, S., & Lundby, K. (2010). Mediatization - Empirical perspectives: An introduction to a special issue. Communications, 35(3), 223–228. https://doi.org/10.1515/COMM.2010.012

Hjarvard, S. (2008). Mediatization of society. A theory of the media as agents of social and cultural change. Nordicom Review, 29(2), 105–134. https://doi.org/f2j8

Hodkinson, P. (2005). ‘Insider research’ in the study of youth cultures. Journal of Youth Studies, 2, 131–149.

Hutchings, S. (2020). Revolution from the margins: Commemorating 1917 and RT’s scandalising of the established order. European Journal of Cultural Studies, 23(3), 315–334. https://doi.org/10.1177/1367549419871342

Jang, G., & Paik, W. K. (2012). Korean wave as tool for Korea’s new cultural diplomacy. Advances in Applied Sociology, 2(3), 196–202. https://doi.org/f2j9

Jin, D. Y. (2012). Hallyu 2.0: The new Korean wave in the creative industry. International Institute Jurnal University of Michighan, 2(1). http://hdl.handle.net/2027/

Jung, S., & Shim, D. (2014). Social distribution: K-pop fan practices in Indonesia and the “Gangnam Style” phenomenon. International Journal of Cultural Studies, 17(5), 485–501. https://doi.org/10.1177/1367877913505173

Kaplan, E. B. (2020). The millennial/gen z leftists are emerging: Are sociologists ready for them? Sociological Perspectives, 63(3), 408–427. https://doi.org/f4bt

Khadijah Mohamad Tuah, & Ummu Syafiqah Mazlan. (2020). Twitter as safe space for self-disclosure among malaysian LGBTQ youths. Jurnal Komunikasi: Malaysian Journal of Communication, 36(1), 436–448. https://doi.org/10.17576/JKMJC-2020-3601-25

Kim, B. R. (2015). Past, present and future of hallyu (Korean Wave). American International Journal of Contemporary Research, 5(5). http://www.aijcrnet.com/947

Kim, M. (2011). The role of the government in cultural industry: Some observations from Korea’s experience. Keio Communication Review, 33. http://www.mediacom.keio.ac.jp/blog/

Korean Culture and Information Service. (2011). The Korean wave: A new pop culture phenomenon.

Kozinets, R. V. (2010). Netnography: Doing ethnographic research online. International Journal of Advertising, 29(2), 328-330. https://doi.org/10.2501/S026504871020118X

Kozinets, R. V. (2002). The field behind the screen: Using netnography for marketing research in online communities. Journal of Marketing Research, 39, 61–72. https://doi.org/10.1509/jmkr.39.1.61.18935

Kozinets, R. V. (2015). Netnography. In P. H. Ang & R. Mansell (Eds.), The international encyclopedia of digital communication and society. John Wiley & Sons. https://doi.org/10.1002/9781118767771.wbiedcs067

Krotz, F. (2007). The meta-process of ‘mediatization’ as a conceptual frame. Global Media and Communication, 3, 256–260.

Lim, J. B. Y. (2013). Engaging participantion: Youth culture and the Korean wave in Malaysia. In M. J. Ainslie & J. B. Y. Lim (Eds.), The Korean wave in Southeast Asia: Consumption and cultural production (pp. 155–174). SIRD Malaysia.

Lindlof, T. R., & Taylor, B. C. (2011). Qualitative communication research methods (3rd ed.). Sage Publications.

Nazra Aliff Nazri, & Abdul Latiff Ahmad (2020). Drama adaptasi Korea: Suatu analisis terhadap pemaparan Islam dalam drama My Coffee Prince. E-Bangi, 17(1), 24–36. https://ejournal.ukm.my/ebangi/article/view/37495

Nor Hasimah Jalaluddin, & Zaharani Ahmad. (2011). Hallyu di Malaysia: Kajian sosio-budaya. Jurnal Komunikasi: Malaysian Journal of Communication, 27(2). https://ejournal.ukm.my/mjc/article/view/15089

Norbaiduri Ruslan, & Siti Sakinah Abdul Latif. (2016). Malay women readings of Korean drama. Journal of Education and Social Sciences, 4, 343–365. http://irep.iium.edu.my/55298/

Nurul Akqmie Badrul Hisham, Abdul Latiff Ahmad, & Chang Peng Kee. (2019). A reflection of ethnographic exploration on Korean wave enthusiasts in Malaysia. Jurnal Komunikasi: Malaysian Journal of Communication, 35(4), 286–304. https://doi.org/f2kj

Pandian, A., Baboo, S. B., & Yi, L. J. (2020). Digital storytelling: Engaging young people to communicate for digital media literacy. Jurnal Komunikasi: Malaysian Journal of Communication, 36(1), 187–204. https://doi.org/10.17576/JKMJC-2020-3601-11

Prayoga, K. (2020). How Jokowi communicates with the public during Covid-19 crisis: An analysis of tweets on Twitter. Jurnal Komunikasi: Malaysian Journal of Communication, 36(2), 434–456. https://doi.org/10.17576/JKMJC-2020-3602-26

Ravina, & Mark. (2009). Introduction: Conceptualizing the Korean Wave. Southeast Review of Asian Studies, 31, 3-9. http://www.asia-studies.com/2seras09.html

Schulz, W. (2004). Reconstructing mediatization as an analytical concept. European Journal of Communication, 19(1), 87–101. https://doi.org/10.1177/0267323104040696

Seo, M. S., Jung, T. S., Jung, Y. M., & Lee, H. W. (2013). Six strategies for sustainable growth of new Korean wave [issue report, pp. 9–13]. Samsung Economic Research Institute. http://www.seriworld.org/01/

Turner, G. (2016). Re-inventing the media. Routledge.

Wiktorowicz, Q. (2004). Conceptualizing Islamic activism. ISIM Newsletter 14, (June 2004), 34–35.

Wimmer, R. D., & Dominick, J. R. (2014). Mass media research: An introduction (10th ed.). Wadsworth Cengage Learning.

Wojtkowski, Ł. (2017). The present tense of mediatization studies. Mediatization Studies, 1, 9–22. http://dx.doi.org/10.17951/ms.2017.1.9

Yoon, S. Y. (2020, June 14). [Post-Covid-19 New Normal] K-pop finds solace online, but how long can it really last? Korea JoongAng Daily. https://koreajoongangdaily.joins.com/2020/06/14/culture/features/

Zainudin Awang. (2010). Research methodology for business and social science. UPENA.


Refbacks

  • There are currently no refbacks.


e-ISSN: 2289-1528