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Vol 43 (2015) - RESEARCH ARTICLES
Assessing the Effect of Loyalty Program Benefits in Satisfaction-Loyalty Relationship: Evidence from Malaysia
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Vol 45 (2015) - RESEARCH ARTICLES
The Effect of Entrepreneurial Orientation Dimensions on Takaful Agency’s Business Performance in Malaysia
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Vol 48 (2016) - RESEARCH ARTICLES
The Effect of Entrepreneurial Orientation, Innovation Capability and Knowledge Creation on Firm Performance: A Perspective on Small Scale Entrepreneurs
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Vol 51 (2017) - RESEARCH ARTICLES
Consumer Retaliation to Halal Violation Incidents: The Mediating Role of Trust Recovery
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Vol 54 (2018) - RESEARCH ARTICLES
The Impact of Customer Value Co-Creation and Relationship Quality on Relationship Equity: Personality Traits as a Moderator
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Vol 59 (2020) - RESEARCH ARTICLES
Analysing the Mediating Effects of Job Satisfaction and Dissatisfaction on Employee Voluntary Turnover Intention
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