Tahap penggunaan dan kesediaan penggunaan teknologi digital dalam kalangan usahawan asnaf di Malaysia (Assessing the level of digital technology use and readiness among asnaf entrepreneurs in Malaysia)

Suraiya Ishak, Ahmad Raflis Che Omar, Zurinah Tahir, Hamdino Hamdan

Abstract


Ledakan teknologi digital kini telah menjadikan keupayaan menggunakan teknologi digital dalam mengurus proses perniagaan dan pemasaran sebagai sesuatu yang penting untuk pertumbuhan dan kelangsungan perniagaan usahawan asnaf.  Justeru usahawan asnaf perlu memiliki kesediaan menggunakan teknologi digital dalam operasi perniagaan yang semakin kompetitif dan dinamik.  Objektif artikel ini adalah untuk menghurai tahap penggunaan teknologi digital dan tahap kesediaan penggunaan teknologi digital untuk mengurus perniagaan dalam kalangan usahawan asnaf berdasarkan kerangka Model Penerimaan Teknologi (TAM).  Kajian menggunakan kaedah pengumpulan data jenis survei di mana soal selidik telah diedarkan kepada usahawan asnaf dalam kategori fakir dan miskin yang telah menerima bantuan modal perniagaan daripada Majlis Agama Islam Negeri Sembilan (MAINS) menerusi program keusahawanan asnaf.  Analisis statistik deskriptif dan Ujian ANOVA Satu-Hala telah diaplikasi bagi menganalisis data kajian.  Hasil kajian mendapati tahap penggunaan teknologi digital adalah pada tahap sederhana dan tahap kesediaan penggunan teknologi digital pada tahap yang tinggi.  Keputusan ANOVA Satu-Hala menunjukkan kesediaan kemahiran dan kesediaan pemikiran mempunyai hubungan signifikan dengan tahap penggunaan teknologi digital.  Implikasinya adalah latihan bagi meningkatkan kompetensi penggunaan teknologi digital kepada usahawan asnaf adalah perlu supaya teknologi terkini dapat dimanafaatkan bagi perkembangan dan kelangsungan perniagaan mereka.  Penemuan ini menyumbang kepada Matlamat Pembangunan Mampan (SDG) yang pertama iaitu membasmi kemiskinan melalui pengoptimuman sumber zakat dalam bentuk agihan produktif dan teknologi terkini. 

 

Kata kunci:  Asnaf, kecerdasan buatan (AI), Model Penerimaan Teknologi (TAM), teknologi digital, usahawan, zakat

 

The rapid development of digital technology has made the ability to utilize digital tools in managing business and marketing processes increasingly critical for the growth and survival of asnaf entrepreneurs. Therefore, asnaf entrepreneurs must develop the readiness to adopt digital technology in their increasingly competitive and dynamic business operations. This study aims to explore the level of digital technology adoption and the readiness to use such technologies among asnaf entrepreneurs, guided by the Technology Acceptance Model (TAM) framework. This study employed a survey-based data collection method, whereby questionnaires were distributed to asnaf entrepreneurs classified under the poor and needy categories who had received business capital assistance from the Negeri Sembilan Islamic Religious Council (MAINS) through the Asnaf Entrepreneurship Programme. Descriptive statistical analysis and One-Way ANOVA were utilized to analyze the collected data.  The findings indicate that both the usage of digital technology and the readiness to adopt it are at moderate levels. ANOVA analysis reveals that both skills readiness and cognitive readiness are significantly related to the level of digital technology usage. These results highlight the need for targeted training programs to enhance the digital competencies of asnaf entrepreneurs. Strengthening these capabilities will enable them to better leverage digital tools for business sustainability and expansion. The study also supports the first goal of Sustainable Development Goal (SDG) of poverty elimination through optimization of zakat resources in the form of productive distribution and recent technology.

 

Keywords: Asnaf, artificial intelligence (AI), Technology Acceptance Model (TAM), digital technology, entrepreneur, zakat


Keywords


Asnaf, kecerdasan buatan (AI), Model Penerimaan Teknologi (TAM), teknologi digital, usahawan, zakat (Asnaf, artificial intelligence (AI), Technology Acceptance Model (TAM), digital technology, entrepreneur, zakat)

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