Pemahaman identiti diri daripada perspektif penderma darah ulangan berkala (Understanding self identity from the perspective of regular blood donor)

Juliana Rosmidah Jaafar, Sheau Tsuey Chong, Khadijah Alavi, Balan Rathakrishnan

Abstract


Abstrak

 

Menderma darah merupakan tindakan altruistik bagi kelangsungan hidup individu yang memerlukannya. Melalui pengalaman yang diperolehi semasa menderma darah, penderma darah akan membentuk identiti-diri yang berkait-rapat dengan imej prososial. Identiti yang positif ini mampu memotivasikan penderma darah untuk meneruskan aktiviti berkenaan secara konsisten. Oleh yang demikian, pemahaman kepada aspek identiti-diri sebagai penderma darah adalah penting bagi membolehkan motivasi menderma darah difahami secara mendalam. Kajian ini bertujuan meneroka aspek identiti penderma darah dari sudut pandangan Penderma Darah Ulangan Berkala (PDUB), iaitu individu yang telah menderma darah secara konsisten sebanyak lima kali dalam tempoh dua tahun terkini. Kajian kualitatif ini menggunakan kaedah temu bual terhadap dua puluh (20) orang informan PDUB yang diperolehi melalui persampelan bertujuan dalam kalangan penderma darah di Pusat Darah Negara (PDN), Kuala Lumpur. Maklumat temu bual yang dianalisis secara bertema mendapati bahawa terdapat dua tema identiti-diri, iaitu i) saya-penderma darah dan ii) kita-penderma darah. Bagi tema pertama, informan mempersepsikan diri mereka sebagai individu yang mempunyai kejeleketan terhadap material berkaitan pendermaan darah, rasa dihargai dan berimej positif dalam jaringan sosial mereka. Seterusnya, bagi tema kedua, informan mengaitkan rasa keterujaan untuk berada bersama-sama penderma darah yang lain semasa kempen menderma darah diadakan kerana mempunyai persamaan identiti dan pengalaman sebagai kumpulan yang sama. Dapatan kajian ini memberi implikasi bahawa program pengekalan tindakan menderma darah perlu memberi fokus kepada pengukuhan identiti penderma darah melalui pemupukan rasa dihargai dan bangga atas tindakan berkenaan. Kajian akan datang disarankan untuk mengenalpasti program yang dapat mengukuhkan identiti penderma.

 

Kata kunci: identiti diri, kejeleketan, menderma darah, penderma darah, pengalaman, ulangan berkala

 

Abstract

 

Donating blood is an act of altruism for the survival of the needy. Through the experience gained during blood donation, these blood donors will form the prosocial self-identity. This positive identity can encourage blood donors to continue this activity consistently. Therefore, it is important to understand the aspects of self-identity among blood donor. This study aims to explore the aspects of blood donors’ identity from the viewpoint of the Regular Blood Donors (RuBDs), namely as the individuals who have consistently donated blood in five times for two recent years. This qualitative study interviewed twenty (20) informants RuBDs that were recruited through purposive sampling among blood donors at the National Blood Center (PDN), Kuala Lumpur. Information were analyzed thematically which lead to two major themes of identity, namely i) I-blood donor and ii) we-blood donors. For theme one, informants perceived themselves as individuals who have the sense of cohesioness towards material such as blood donation record books or souvenirs, and the feeling of being appreciated and positive image in networking. Next, for the second theme, the informant associates the excitedment to be with other blood donors during blood donation campaign as they share similarities in term of identity and experiences. These findings imply that blood donation retention program should highlight the sense of respect and pride as these aspects are closely related with donor’s self-identity. Future research could identify programs that could foster the self-identity among blood donors.

 

Keywords: self identity, attachment, blood donation, blood donor, experience, regular

 

https://doi.org/10.17576/geo-2017-1303-02


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