Pendekatan Pelancongan Wilayah Dari Perspektif Pemegang Taruh Di Kelantan, Dalam Konteks Wilayah Ecer

Abstract

Pelancongan wilayah merupakan satu strategi pembangunan negara yang melibatkan ruang, produk, perkhidmatan dan sumber pelancongan bagi meningkatkan mutu pelancongan di sesebuah wilayah. Di Malaysia pelancongan wilayah telah dilaksanakan namun, sehingga kini tiada kajian secara terperinci tentang pendekatan simbiosis, konflik dan integratif dalam pembangunan wilayah. Para sarjana berpandangan, pelancongan wilayah berupaya menjana pembangunan di Wilayah Ekonomi Pantai Timur (ECER), namun, kejayaan masih belum teserlah ekoran pembangunan yang dilakukan adalah berdasarkan kepentingan negeri masing-masing. Justeru itu. artikel ini bertujuan untuk mengenal pasti orientasi pembangunan pelancongan wilayah yang telah dilaksanakan oleh pemegang taruh dari tahun 2008 sehingga (2020) di salah satu negeri koridor pembangunan wilayah Pantai Timur iaitu di Kelantan. Data primer diperolehi melalui survei ke atas 28 responden dalam kalangan pemegang taruh di Kelantan. Hasil kajian ini menunjukkan bahawa pendekatan pemegang taruh dalam aspek integratif lebih diutamakan berbanding pendekatan simbiosis dan konflik dalam proses perancangan, pembangunan dan pelaksanaan pembangunan pelancongan wilayah di Kelantan, Wilayah ECER. Kajian ini turut memberikan implikasi polisi dan amalan kepada pemegang taruh dalam usaha meningkatkan pembangunan wilayah dan  mutu industri pelancongan negara.

Kata kunci: pembangunan, pelancongan wilayah, pihak pemegang taruh, Kelantan, Wilayah Ekonomi Pantai Timur (ECER)

Abstract: Regional tourism is a national development strategy that involves space, products, services, and tourism resources to improve the quality of tourism in a region. In Malaysia, regional tourism has been implemented, however, until now there has been no detailed study of the symbiosis, conflict, and integrative approach in regional development. Scholars are of the view that regional tourism is capable of generating development in the East Coast Economic Region (ECER), however, success has yet to be seen as the development carried out is based on the interests of each state. Because of that. This article aims to identify the regional tourism development orientation that has been implemented by stakeholders from 2008 until (2020) in one of the East Coast regional development corridor states in Kelantan. Primary data was obtained through a survey of 28 respondents among stakeholders in Kelantan. The results of this study show that the stakeholder approach in the integrative aspect is preferred over the symbiosis and conflict approach in the process of planning, development, and implementation of regional tourism development in Kelantan, ECER Region. This study also provides policy and practice implications for stakeholders in an effort to improve regional development and the quality of the country's tourism industry.

Keywords: development, regional tourism, Kelantan of stakeholders, East Coast Regional Tourism

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