Isu keselamatan data peribadi pengguna secara dalam talian menjadi perdebatan hangat seantero dunia termasuk di Malaysia. Krisis kesihatan pandemik Covid-19 menjadi pemangkin kepesatan penggunaan teknologi dalam pelbagai aspek kehidupan. Global Threat Report 2021 menggesa penduduk dunia untuk menjadikan keselamatan siber sebagai budaya sementara pakar teknologi berjuang mengesan dan menghentikan ancaman siber sepenuhnya. Justeru, artikel ini bertujuan mengkaji tingkah laku golongan belia agar sentiasa melindungi data peribadi yang dikongsikan secara dalam talian. Kajian kuantitatif dengan menggunakan borang soal selidik yang diedarkan secara dalam talian ini dijalankan ke atas belia Malaysia semasa Perintah Kawalan Pergerakan (PKP) masih berkuatkuasa. Seramai 535 orang belia berumur 19 hingga 30 tahun di Putrajaya dan Cyberjaya telah dipilih sebagai sampel kajian. Pemilihan ini menggunakan pendekatan multi tahap iaitu berdasarkan kategori umur, jantina, etnik dan lokasi. Data dianalisis menggunakan perisian Statistical Packages for Social Science (SPSS) versi 28.0. Analisis regresi berganda mendapati bahawa faktor kawalan tingkah laku (R2 = .819) merupakan menyumbang paling besar dan signifikan dalam usaha melindungi keselamatan data peribadi berbanding faktor lain seperti sikap, norma subjektif, niat, mudah guna, kepercayaan dan faedah. Dapatan ini menjelaskan bahawa bagi memastikan belia Malaysia cenderung untuk menjadi pengguna secara dalam talian yang selamat mereka perlu memiliki sifat kawalan tingkah laku yang tinggi untuk melindungi keselamatan data peribadi mereka. Budaya menghindari diri daripada menjadi mangsa ancaman siber ini perlu disemai dalam diri setiap individu belia seiring dengan kepesatan teknologi bagi menangani cabaran era digital dewasa ini.

Kata kunci: keselamatan data peribadi; komunikasi; ancaman siber; belia, online

Abstract: The topic of safeguarding online users’ personal data has sparked discussions globally, including in Malaysia. The COVID-19 pandemic has accelerated the integration of technology into different aspects of daily life. The 2021 Global Threat Report emphasizes the need for cybersecurity to become a cultural norm for the global population. Meanwhile, technology experts work towards developing comprehensive solutions for detecting and preventing cyber threats. Hence the objective of this article is to analyze the behavior of young people regarding consistently safeguarding their personal information shared on the internet. This research is conducted on young Malaysians by administering online questionnaires during the implementation of the Movement Control Order (MCO). The research sample consisted of 535 individuals between the ages of 19 and 30, residing in Putrajaya and Cyberjaya. The selection process incorporates various methods, considering factors such as age range, gender, ethnicity, and geography. Version 28.0 of the Statistical Packages for Social Science (SPSS) software is utilized for the analysis of the gathered data. Through a multiple regression analysis, it was discovered that behavioral control factors (R2 = .819) were the most significant contributors towards ensuring the protection of personal data security, surpassing other factors such as attitudes, subjective norms, intentions, ease of use, beliefs, and benefits. These results indicate that in order to enhance the online security of Malaysian youths, it is crucial to develop their behavioral control skills to protect their personal data. To effectively address the challenges posed by the digital era, it is imperative to nurture a culture of cybersecurity awareness in every young person, while simultaneously staying committed to the fast-evolving technological landscape.

Keywords: personal data security; communication; cyber threat; youth; online

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