Industri dan pasaran produk halal di peringkat global semakin menunjukkan perkembangan yang memberangsangkan selari dengan peningkatan jumlah umat Islam di dunia. Ini menyebabkan peningkatan permintaan terhadap produk seperti makanan, kosmetik, perubatan dan bahan gunaan halal. Berdasarkan kepada potensi ini, Malaysia dan Thailand telah mula mengorak langkah untuk menjadi negara hab halal dunia. Oleh itu, sudah pasti kedua-dua buah negara ini akan memastikan pensijilan halal mengikut konsep halalan thoyyiban yang bersifat komprehensif dan universal. Artikel ini bertujuan untuk membandingkan aspek prosedur dan proses protokol pensijilan halal dan pengauditan serta cabaran yang dihadapi dalam usaha membangunkan industri halal di kedua-dua buah negara. Metod yang digunakan adalah menggunakan reka bentuk kualitatif yang merangkumi temubual bersemuka bersama pihak-pihak terlibat dan analisis dokumen daripada sumber jurnal, website dan internet. Secara keseluruhannya, dapat dirumuskan bahawa, walaupun mempunyai latar belakang agama, kependudukan dan sosio-ekonomi yang berbeza, kedua-dua negara iaitu Malaysia dan Thailand masih berpegang kepada konsep halalan thoyyiban yang berteraskan Al-Quran dan Sunnah. Dari segi proses dan prosedur, Malaysia menguruskan pensijilan halal mengikut skim yang berbeza manakala di Thailand hanya mengguna pakai satu proses untuk semua produk. Selain itu, di Malaysia, permohonan boleh dilakukan secara online, manakala Thailand masih menggunakan sistem manual. Dari segi cabaran yang dihadapi pula, kedua-dua negara menghadapi isu yang hampir sama iaitu i) tiada akta halal yang jelas, ii) aktiviti penyeludupan yang masih berleluasa, iii) ketidakmampuan pemasaran efisien, iv) kurangnya pemahaman orang awam dan, v) sikap degil peniaga dan pengusaha mematuhi prosedur.

Kata kunci: Industri halal, pensijilan halal, Hub-Halal, Malaysia, Thailand

Abstract: The halal product industry and market at the global level is increasingly showing an encouraging increase in parallel with the increase in the number of Muslims in the world. This causes an increase in demand for food products, cosmetics, medicine, and halal consumables. Based on this potential, Malaysia and Thailand have started to take steps to become the world's halal hub countries. Therefore, it is certain that these two countries will ensure halal certification according to the comprehensive and universal concept of halal thoyyiban. This article aims to compare aspects of the procedures and processes of halal certification and auditing protocols as well as the challenges faced in developing the halal industry in both countries. 19. The method used is a qualitative design that includes face-to-face interviews with the parties involved and document analysis from journal, website and internet sources. Overall, it can be concluded that, despite having different religious, population, and socioeconomic backgrounds, both countries, namely Malaysia and Thailand, still adhere to the concept of halalan thoyyiban which is based on Al-Quran and Sunnah. In terms of processes and procedures, Malaysia manages halal certification according to different schemes while in Thailand only one process is used for all products. In addition, in Malaysia, applications can be made online, while Thailand still uses a manual system. In terms of the challenges faced, both countries are facing almost the same issue i) there is no clear halal act, ii) smuggling activities that are still rampant, iii) the inability to efficient marketing, iv) lack of public understanding and, v) the stubborn attitude of traders and entrepreneurs to comply with procedures.

Keywords: Halal industry, halal certification, Hub-Halal, Malaysia, Thailand

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