Royalscape Diraja Satu Perwakilan Asas Pelancongan Bandar Diraja

Abstract

Bandar Diraja merupakan satu rangkaian kepada sejarah, geografi dan budaya yang sangat luas. Ciri-ciri Diraja yang dimiliki oleh Bandar Diraja dalam menjayakan identiti sesebuah bandar Diraja serta keunikannya yang tersendiri. Tarikan utama adalah karakter istimewa bandar Diraja sendiri seperti budaya, sejarah, seni bina dan nilai estetika bandar Diraja. Bandar Diraja di Malaysia merupakan warisan unik yang menjadi perlambangan sebuah negara berdaulat dan Melayu tradisional. Walau bagaimanapun, sifat dan keadaan bandar Diraja hampir terhakis oleh kerana perkembangan dan kemodenan yang tidak terkawal. Kuala Kangsar merupakan satu bandar Diraja yang mempunyai produk asli dalam menawarkan pelancongan bandar Diraja. Walau bagaimanapun, produk dan aset-aset tarikan utama ini masih menjadi persoalan kerana tidak jelas, tidak dibangunkan secara komprehensif malah tiada kriteria khusus keperluan produk ini sebagai salah satu aset tarikan kunjungan pelancong. Asas pelancongan yang mewakili bandar Diraja tidak jelas dan kabur. Kajian bertujuan untuk memperincikan asas perwakilan pelancongan berdasarkan tujuh royalscape yang dirangka dalam kajian ini sebagai pelopor kepada pelancongan bandar Diraja Kuala Kangsar. Teknik pensampelan secara kebetulan (accidental atau convenience sampling) digunakan dengan edaran borang soal selidik kepada 500 responden berdasarkan kriteria yang ditetapkan. Hasil dapatan menunjukkan kesemua royalscape berada di tahap sederhana tinggi. Fizikal bandar Diraja menjadi tumpuan pelancong dengan peratusan kunjungan melebihi 75.0%. Estetika bandar Diraja memberikan nilai tambah yang tinggi kepada pelancong serta lebih 80.0% pelancong melakukan perjalanan ke lima destinasi tarikan utama. Kesimpulan, makalah ini menunjukkan perwakilan royalscape bandar Diraja ini memandu pelancong dalam memberi imej pelancongan bandar Diraja Kuala Kangsar. Kajian ini memberi impak dalam pelancongan bandar Diraja yang mempunyai potensi untuk dibangunkan di peringkat pemegang taruh serta memberi manfaat kepada pelancong dan pembangunan Kuala Kangsar sebagai kawasan tumpuan pelancong pada masa akan datang.

Kata kunci: Royalscape Diraja; Pelancongan bandar Diraja; pelancong domestik; bandar Diraja Kuala Kangsar

Abstract 

A royal town serves to provide broad linkages to the history, geography and culture of a location.The specific characteristics of a royal town establish its identity and its uniqueness. Its principal attraction may lie in its exclusive character where the royal foundations embody elements of culture, history, architecture and esthetics. In this regard, the many royal towns of Malaysia reflect a heritage of traditional Malay sovereignty. Nonetheless, some of these towns are in danger of decline as a result of unbridled development and modernization. Kuala Kangsar is among the royal towns that have much to offer in terms of historical attractions. In spite of this, the assets of this town have yet to be fully availed as tourist attractions since systematic valuation of the resources has not been undertaken. It remains unclear how promotion of the royal town can be carried out. Nevertheless, a study to determine attractions for this royal town has identified seven Royalscapes that can serve to spearhead developments to popularize the royal town of Kuala Kangsar. Using the convenience sampling approach, 500 questionnaires were distributed to prospective visitors. The study results indicated that all the identified Royalscapes were rated fairly highly. The physical aspects of the town were deemed attractive to tourists, with 75.0% expressing a desire to visit. Rated even higher at 80.0% were five destinations deemed representative of the esthetics of the royal town. It can be concluded, therefore, that the Royalscapes serve effectively as drivers of tourism for the royal town of Kuala Kangsar. This study shows how the Kuala Kangsar area has the potential to draw both domestic and foreign tourists in the future.

Keywords: Royalscapes, royal town tourism, domestic tourism, Royal Town of Kuala Kangsar

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