Chan, Tak Jie

• Vol 39, No 4 (2023) - Special Articles
  The Mediating Role of Parasocial Interaction in the Relationship Between Loneliness and Netflix Binge-Watching Tendencies: A Case Study of Malaysian University Students During the COVID-19 Pandemic
  Abstract  PDF
• Vol 41, No 2 (2025) - Special Articles
  The Influence of Celebrity Reputation Attributes and Promotional Communication on Consumer Purchase Behaviour in Fashion Industry
  Abstract  PDF