Md Noor, Shuhaida

• Vol 31, No 1 (2015) - Articles
  THE INFLUENCE OF DESTINATION PERSONALITY ON BRAND IMAGE EVALUATION AMONG ARCHAEOLOGICAL TOURISTS
  Abstract  PDF
• Vol 30, No 2 (2014) - Articles
  THE ROLE OF BRAND SELF-RELEVANCE IN DEVELOPING BRAND LOYALTY: A STUDY ON THE BRAND LOYALTY FOR HONDA
  Abstract  PDF
• Vol 30, No 1 (2014) - Articles
  PEMBINAAN METRIKS EKUITI JENAMA UNIVERSITI
  Abstract  PDF
• Vol 35, No 3 (2019) - Special Articles
  Assessing Corporate Brand Equity of Public Universities
  Abstract  PDF
• Vol 36, No 1 (2020) - Special Articles
  The Intersection of Self and Social Identity in Heritage Brand Destination
  Abstract  PDF
• Vol 38, No 3 (2022) - Special Articles
  An Inside-Out Model of Brand Orientation for SME Branding
  Abstract  PDF