Hassim, Nurzihan

• Vol 35, No 4 (2019) - Articles
  Exploring the Characteristics of Healthy Lifestyle Campaign on Social Media: A Case Study on FIT Malaysia
  Abstract  PDF
• Vol 39, No 1 (2023) - Articles
  Exploring Managers’ Perceptions on Sponsorship Relations and Decision Making in the Malaysian B2B Context
  Abstract  PDF
• Vol 39, No 3 (2023) - Articles
  Understanding Media Influence on Parental Perspectives Towards Child Obesity Prevention
  Abstract  PDF
• Vol 40, No 1 (2024) - Articles
  Sang Culture: Social Comparisons of Generation Z Youths in China on Social Media
  Abstract  PDF