Helmi Abd. Rahim, Mohd

• Vol 27, No 1 (2011) - Articles
  THE EFFECTS OF GENDER ADVERTISING ON BRAND IMAGE: THE MALAYSIAN CONTEXT
  Abstract  PDF
• Vol 26, No 2 (2010) - Articles
  WOMEN ADVERTISING PRACTITIONERS IN MALAYSIA: VIEWS ON CAREER SATISFACTION
  Abstract  PDF
• Vol 25 (2009) - Articles
  PENGIKLANAN STRATEGIK: JENAMA GLOBAL DI MALAYSIA
  Abstract  PDF