Catastrophe of E-Commerce among Malaysian SMEs - Between Its Perceived and Proven Benefits

Noor Azuan Hashim, Nor Liza Abdullah

Abstract


ABSTRACT

There is a substantial interest in the adoption of e-commerce by firms, particularly the small and medium enterprises (SMEs). SMEs are said to gain considerably from using the e-commerce because the Internet provides equal access to both SMEs and large organizations. It is also said SMEs which adopt e-commerce will improve their businesses and finally increase their profit. However, little is known concerning the benefits that SMEs have gained by adopting e-commerce and to what extent have SMEs achieved these benefits. Thus, this paper aims to analyse between the benefits that SMEs perceived they have gained and the proven benefits they realised. Survey and face-to-face interviews were carried-out in this study. The study found a number of interesting facts. Many respondents in the survey indicated that they gained some benefits, such as, more customers, increased sales, and increased productivity. Yet, the interviews did not substantiate such claims. This paper looks at these views critically and finally provides some suggestions and recommendations.

Keywords: ICTs; internet; Malaysia; e-commerce; SMEs; innovation; difussion

ABSTRAK

Terdapat suatu minat yang amat mendalam mengenai penerimaan e-dagang di kalangan firma, terutama perusahaan kecil dan sederhana (PKS). PKS dikatakan menerima manfaat yang banyak daripada penggunaan e-dagang disebabkan teknologi internet menyediakan akses yang sama rata kepada kedua-dua PKS dan organisasi besar. Dikatakan juga PKS yang menggunakan e-dagang akan dapat menambahbaikan perniagaan mereka dan akhirnya akan menjana keuntungan Walau bagaimanapun, faedah yang yang diterima dari penggunaan e-dagang dan sejauh mana ia diterima oleh PKS kurang mendapat perhatian. Kajian ini ingin mengupas isu ini. Ia bertujuan menganalisa persoalan samada faedah dalam menggunakan e-dagang yang dijangkakan oleh PKS adalah juga faedah yang sebenarnya mereka perolehi. Survei dan temubual telah digunakan dalam kajian ini. Beberapa fakta menarik ditemui. Kajian survei menunjukkan bahawa kebanyakan PKS memperolehi lebih ramai pelanggan, dan juga peningkatan jualan dan produktiviti dalam penggunaan e-dagang. Namun, temubual tidak menyokong kenyataan sedemikian. Artikel ini melihat pendapat-pendapat ini secara kritis dan akhirnya memberi beberapa pandangan dan cadangan.

Kata kunci: Teknologi maklumat dan komunikasi; internet; Malaysia; e-dagang; PKS; inovasi; penyebaran


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