Alignment between Strategy and Intellectual Capital Development

Noradiva Hamzah, Mohd. Nazari Ismail


This study is aimed at providing both an empirical and theoretical link between strategic management and the three categories of intellectual capital (i.e. human capital. organizational capital and relational capital).This study investigates whether organization's intellectual capital development management reflects to the distinct requirements of its strategy. A case study approach was employed on a total of eight organizations of various industries. Data was collected through in-depth discussions, 'company tours' and collaborated with documents evidence shared during interviews. In analysing
the data collected, this study carried out within-case analysis and cross-case analysis. The study found that the development and management of organization's intellectual capital is contingent upon the strategy employed by the organization. Thus, this study has demonstrated that there is a link between the intellectual capital management and organization s competitive strategy.
Kajian ini adalah bertujuan untuk menjelaskan secara empirikal dan teoretikal akan perhubungan yang wujud diantara pengurusan strategik dan ketiga-tiga kategori modal intelek.(modal manusia, modal organisasi dan modal perhubungan}. Kajian ini mengkaji samada pengurusan modal intelek sesebuah organisasi adalah refleksi daripada keperluan strategi yang digunakan.
Kajian ini menggunakan pendekatan kajian kes ke atas lapan buah organisasi daripada pelbagai industri. Data kajian diperolehi melalui perbincangan terperinci, 'lawatan syarikat' dan dokumentasi. Dua jenis analisis telah dilaksanakan: analisis dalam kes dan analisis silang kes. Hasil kajian mendapati bahawa pembentukan ketiga-tiga kategori modal intelek adalah bergantung kepada jenis strategi yang diamalkan oleh sesebuah organisasi.

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