Determinants of Housing Developer’s Performance: A Case Study of Bumiputera Firms

Mastura Jaafar, Azlan Raofuddin Hj. Nuruddin, Syed Putra Syed Abu Bakar, Roslinda Ali

Abstract


ABSTRACT

Despite the importance of the housing sector to the nation’s economy, little research has been conducted into the industry. In an industry dominated by Chinese businessmen, it is interesting to explore the factors affecting the performance of the minority players. This study thus focuses on Bumiputera housing developers in Malaysia. Using the mixed method approach, findings are based on the responses from 38 returned questionnaires and 18 interviews with industry players. Our analysis revealed that the performance of Bumiputera housing developers was influenced by the courses they had attended before starting their business, their propensity to take risks, geographical location-concentration strategy, and their close relationship with bankers and officers of local authorities. This study has significant ramifications for indigenous housing entrepreneurship in Malaysia.

Keywords: Entrepreneurship; Bumiputera housing developers; housing industry and firm performance

ABSTRAK

Walaupun sektor perumahan amat penting kepada ekonomi negara, hanya segelintir penyelidikan telah dilakukan ke atas industri ini. Dalam industri yang dikuasai oleh pengusaha-pengusaha berbangsa Cina, adalah menarik untuk meneroka faktor-faktor yang memberi kesan kepada prestasi pemain-pemain minoriti. Dengan itu, kajian ini memberi penumpuan kepada pemaju perumahan Bumiputera di Malaysia. Dengan menggunakan pendekatan kaedah campuran, keputusan telah dibincangkan berdasarkan kepada respon yang diperoleh daripada 38 soal selidik yang dikembalikan dan 18 temu bual dengan pemain industri. Analisis menunjukkan bahawa prestasi pemaju perumahan Bumiputera telah dipengaruhi oleh kursus-kursus yang pernah mereka hadiri sebelum memulakan perniagaan, kecenderungan untuk mengambil risiko, strategi geografi lokasi tumpuan dan hubungan rapat mereka dengan bank-bank dan pegawai-pegawai pihak berkuasa tempatan. Keputusan temuduga telah digunakan untuk menyokong perbincangan. Kajian ini mempunyai penemuan yang signifikan implikasinya kepada aspek keusahawanan tulen pemaju perumahan di Malaysia.

Kata kunci: Keusahawanan; pemaju perumahan Bumiputera; industri perumahan dan prestasi firma.


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