Exploring Households’ Recycling Behaviour in a World Heritage City, Melaka

Goh Mei Ling, David Yoon Kin Tong, Elsadig Musa Ahmed

Abstract


ABSTRACT

The aim of this study is to examine the determinants of household recycling behaviour from the perspective of the Theory of Planned Behaviour (TPB). Attitudes towards recycling, subjective norms, perceived behavioural control, commitment to the environment and intention to recycle were hypothesised to explain recycling behaviour. Data was collected using stratified sampling via a questionnaire survey involving 444 households from Melaka. The model was validated and tested using structural equation modelling. The findings confirmed that all the hypotheses developed were supported, with an R2 value of 66.7%. This study contributes to the field by introducing a new perspective on research into recycling behaviour, incorporating an additional variable, commitment to the environment, in the TPB model. It provides new empirical findings for government policy makers and other agencies to help develop policies and regulations in relation to the sustainability of household recycling behaviour. It is recommended that other variables be included and a longitudinal research design adopted to overcome the limitations of this study in future research.

Keywords: Theory of planned behaviour; attitude towards recycling; subjective norms; perceived behavioural control; commitment to the environment

ABSTRAK

Tujuan kajian ini adalah untuk mengkaji penentu tingkah laku kitar semula isi rumah dari perspektif Teori Tingkahlaku Dirancang (TPB). Sikap terhadap kitar semula, norma subjektif, kawalan tingkah laku yang dilihat, komitmen terhadap alam sekitar dan niat untuk mengitar semula adalah hipotesis untuk menjelaskan tingkah laku kitar semula. Data dikumpul menggunakan persampelan berstrata melalui kaji selidik kuesioner yang melibatkan 444 isi rumah dari Melaka. Model ini telah disahkan dan diuji menggunakan pemodelan persamaan struktur. Penemuan ini mengesahkan bahawa semua hipotesis yang dibangunkan disokong, dengan nilai R2 66.7%. Kajian ini menyumbang kepada bidang ini dengan memperkenalkan perspektif baru mengenai penyelidikan ke dalam tingkah laku kitar semula, memasukkan pembolehubah tambahan, komitmen terhadap alam sekitar, dalam model TPB. Ia memberikan penemuan empirikal baru bagi pembuat dasar kerajaan dan agensi lain untuk membantu membangunkan dasar dan peraturan berkaitan dengan kelestarian tingkah laku kitar semula isi rumah. Adalah disyorkan bahawa pembolehubah lain dimasukkan dan reka bentuk penyelidikan membujur yang digunakan untuk mengatasi batasan kajian ini dalam penyelidikan masa depan.

Kata kunci: Teori tingkahlaku dirancang; sikap terhadap kitar semula; norma subjektif; kawalan behavioral perseps; komitmen terhadap alam sekitar


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