The Loss of Public Sphere: Outdoor Advertising and Commercialization of Public Spaces in Sleman, Yogyakarta, Indonesia

Puji Rianto

Abstract


The commercialization of public spaces is one of the crucial issues in Yogyakarta Special Province, Indonesia. This study examines the loss of public spaces on Kaliurang and Affandi street, Sleman, Yogyakarta. Applying case study as a research method, the data were collected through close observations to the advertisements, billboards, banners, posters, and other outdoor media along Jl. Kaliurang and Affandi street. During the data collection, the author has taken some photos in certain spots of these two locations. The study finds that the massive occupation of outdoor advertising in the public spaces along these two areas has not only causing visual trash, but also causing the loss of public sphere. It is caused by several factors. One of the most important factors is the weakness of the local government regulations. Another factor is the spatial capitalization of Yogyakarta Special Region and Sleman Regency in recent years as could be seen from the wide establishment of hotels, malls, supermarkets, and minimarkets in Yogyakarta. As a result, public do not have enough space to express their voices and interests. Furthermore, the dominance of outdoor advertising has resulted in the dominance of commercial discourse in the public spaces and has simultaneously marginalized or even eliminated public discourse. Public space has eventually transformed into commercial and has no longer become important tools for democracy. Conversely, it has become an important tool for promoting consumer culture.

 

Keywords: Commercialization, public space, public sphere, outdoor advertising, commercial discourse.


Full Text:

PDF

References


Aubin, F. (2014). Between public space(s) and public sphere(s): An assessment of Francophone contributions. Canadian Journal of Communication, 39, 89-110.

Carmona, M. (2015). Re-theorising contemporary public space: A new narrative and a new normative. Journal of Urbanism, 8(4), 373-405.

Crawford, M. (1995). Contesting the public realm: Struggles over public space in Los Angeles. Journal of Architectural Education, 49(1), 4-9.

Creswell, J. W. (2015). Penelitian kualitatif & desain riset: Memilih diantara lima pendekatan (Trans. A. L. Luzuardi). Yogyakarta: Pustaka Pelajar.

Esfandfard, E., Wahab, M. H., & Amat, R. C. (2018). Universal design in urban public spaces for people with disability: Case study of Tehran, Iran. Journal of the Malaysian Institute of Planners, 16(1), 173-182.

Gaffikin, F., Mcdowney, M., & Sterrett, K. (2010). Creating shared public space in the contested city: The role of urban design. Journal of Urban Design, 15(4), 493-513.

Gehl, J., & Matan, A. (2009). Two perspectives on public spaces. Building Research & Information, 37(1), 106-109.

Hardiman, F. B. (2010). Komersialisasi ruang publik menurut Hannah Arendt dan Jürgen Habermas. In F. B. Hardiman (Ed.), Ruang publik: Melacak “partisipasi demokratis” dari polis sampai cyberspace. Yogyakarta: Kanisius.

Harsanto, P. W. (2014). Yogyakarta dalam kepungan iklan (sebuah kajian tentang estetika lingkungan). Jurnal Dekade, 7(2), 45-55.

Harvey, D. (2009). Neoliberalisme dan restorasi kelas kapitalis (Trans. E. Prasetyo). Yogyakarta: Resist.

Haryatmoko. (2016). Membongkar rezim kepastian: Pemikiran kritis post-strukturalis. Yogyakarta: Kanisius.

Herry-Priyono, B. (2004). Marginalisasi à la neoliberal. Basis, No. 05-06, Year 53.

Herry-Priyono, B. (2010). Menyelamatkan ruang publik. In F. B. Hardiman (Ed.), Ruang publik: Melacak “partisipasi demokratis” dari polis sampai cyberspace. Yogyakarta: Kanisius.

Imam, H. M. (2010). “Masyarakat warga” dalam pemikiran Antonio Gramsci. In F. B. Hardiman (Ed.), Ruang publik: Melacak “partisipasi demokratis” dari polis sampai cyberspace. Yogyakarta: Kanisius.

Ismail, W. A. W., & Said, I. (2014). Integrating the community in urban design and planning of public spaces: A review in Malaysian cities. Asia Pacific International Conference on Environment-Behaviour Studies, Berlin, 24-26 February.

Phillips, L., & Jorgensen, M. (2007). Analisis wacana: Teori dan metode (Trans. I. Suyitno et al.). Yogyakarta: Pustaka Pelajar.

Mateo-Babiano, I. B. (2012). Public life in Bangkok’s urban spaces. Habitat International, 36, 452-461.

Nasution, A. D., Shalleh, A. G., & Wahid, J. (2014). Liveable public open space for citizen’s quality of life in Medan, Indonesia. International Transaction Journal of Engineering, Management, Applied Sciences & Technologies, 131-142.

Nasution, A. D., & Zahrah, W. (2016). Public open space as urban architecture: Design and public life. 8th International Conference on Architecture Research and Design (AR+DC). November 1-2.

Németh, J. (2012). Controlling the commons: How public is public space?. Urban Affairs Review, XX(X), 1-25.

Parkinson, J. R. (2012). Democracy and public space: The physical sites of democratic performance. Oxford: Oxford University Press.

Parkinson, J. R. (2013). How is space public? Implications for spatial policy and democracy. Environment and Planning C: Government and Policy, 31, 682-699.

Peraturan Pemerintah Republik Indonesia Nomor 26 Tahun 2008 Tentang Rencana Tata Ruang Wilayah Nasional.

Peraturan Bupati Sleman Nomor 53 Tahun 2015 Tentang Penyelenggaraan Reklame.

Peraturan Bupati Sleman No 13.1/2018 Tentang Penyelenggaraan Reklame.

Purbadi, Y. D. (2012). Privatisasi ruang publik di koridor Jalan Tambakbayan Kawasan Babarsari Yogyakarta. Indonesia: Universitas Mercubuana.

Ratnasari, Y. (2016, August 4). Iklan luar ruang masih lebih efektif untuk promosi. Tirto.id.

Sastrapratedja, M. (2010). Ruang publik dan ruang privat dalam tinjauan kebudayaan. In F. B. Hardiman (Ed.), Ruang publik: Melacak “partisipasi demokratis” dari polis sampai cyberspace. Yogyakarta: Kanisius.

Setiawan, D., Haryono, T., & Burhan, A. (2014). The public space of “Jogja Fashion Week Carnival” and cosplay clothing in Yogyakarta. Jurnal Komunitas, 6(2), 89-196.

Stake, R. A. (2009). Studi kasus. In N. K. Denzin & Y. S. Lincoln (Eds.), Handbook of qualitative research (Trans. Dariyatno et al.). Yogyakarta: Pustaka Pelajar.

Usada, F. (2015). “Jogja Ora Didol” representasi perlawanan masyarakat Yogyakarta: Studi Kasus Grup Musik Jogja Hip Hop Foundation (Thesis, Jurusan Etnomusikologi, ISI Yogyakarta).

Voronkova, L., & Pachenkov, O. (2012). Open/closed public spaces in modern cities. Berkeley Planning Journal, 24, 197-206.

Wicaksono, E., Susilo, M. E., & Lestari, P. (2008). Iklan luar ruang: Antara kepentingan ekonomi dengan kepentingan publik. Jurnal Ilmu Komunikasi, 6(2), 131-144.

Yin, R. K. (2006). Studi kasus: Desain dan metode (Trans. M. D. Mudzakir). Jakarta: Rajawali Pers.


Refbacks

  • There are currently no refbacks.


e-ISSN: 2289-1528