Penggunaan Internet Dalam Kalangan Usahawan Wanita: Akses, Kemahiran Dan Motivasi

Faradillah Iqmar Omar, Samsudin A. Rahim, Nur Ajeerah Othman

Abstract


ABSTRAK

Kemajuan Internet telah membawa peluang-peluang baru untuk perkongsian dan pengumpulan pengetahuan terhadap masyarakat lelaki dan wanita. Internet boleh menyediakan peluang tanpa batasan untuk pembangunan ekonomi dan penglibatan sosial melalui alat dan pemikiran inovatif baru. Kajian ini bertujuan untuk meninjau penggunaan Internet dalam kalangan usahawan wanita moden, sesuai dengan fenomena perniagaan dalam talian yang memuncak masa kini. Kaedah kuantitatif secara tinjauan telah dilakukan terhadap 402 orang usahawan wanita yang menjalankan perniagaan secara dalam talian (online). Dua kaedah tinjauan digunakan iaitu secara temu bual bersemuka dan secara pengisian dalam talian dengan pelbagai aplikasi Internet. Kajian ini juga mentakrifkan penggunaan internet sebagai keupayaan dan pengalaman responden menggunakan internet dengan pengukuran merangkumi aspek kekerapan mengakses aplikasi internet, kemahiran menggunakan internet dan motivasi responden dalam menggunakan internet juga turut dikenal pasti dalam kajian ini. Hasil dapatan memperlihatkan bahawa aplikasi yang sering diakses dan digunakan adalah aplikasi yang menjadi perhatian ramai seperti WhatsApp, Facebook dan Instagram. Responden juga mempunyai kemahiran dan bermotivasi menggunakan Internet dalam kadar yang tinggi. Jelas, ini menunjukkan bahawa usahawan wanita moden sangat bergantung kepada penggunaan Internet dalam urusan perniagaan mereka dengan tahap kemahiran dan motivasi yang tinggi.

 

Kata kunci: Penggunaan internet, kemahiran, motivasi, usahawan, wanita moden

 

 

 

ABSTRACT

Advancement in Internet technology has brought new opportunities for knowledge sharing and accumulation towards the community of men and women. The Internet can provide unlimited opportunities for economic development and social engagement through new tools and innovative thinking. This study aimed to review the patterns of Internet use among modern women entrepreneurs, in line with online business phenomenon that culminates today. Quantitative survey was conducted on 402 women entrepreneurs who do business online. Two survey methods were used, i.e. face to face interviews and online with a variety of Internet applications. The study defines Internet usage as the ability and experience of the respondents in using the Internet including measuring the frequency of accessing internet applications, skills and motivation of respondents in using the Internet are also identified in this study. The results showed that the applications frequently accessed and used by the respondents are applications that attract the attention of the public, like WhatsApp, Facebook and Instagram. Respondents also have the skills and motivation to use the Internet in a high rate. Clearly, this suggests that modern women entrepreneurs are very dependent on the use of the Internet in their business dealings with a high skill and motivation.

 

Keywords: Internet usage, skills, motivation, entrepreneur, modern women. 


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