Redefining Editorial Workflows through Organisational Strategies for Cross-Platform Journalism In Malaysian TV Newsrooms

Ima Liana Esa

Abstract


The digital transformation of the media landscape demands a re-evaluation of editorial workflows in Malaysian TV newsrooms. News editors, as key managerial figures, are central to organizational leadership and strategic policy implementation in cross-media production; their role, crucial yet underexplored, is vital for effective cross-platform journalism. This research explores how news editors conceptualize, implement, and sustain organizational strategies to empower multimedia journalists and uphold journalistic quality across diverse media platforms. Utilizing an adapted Galtung and Ruge (1965) News Value Theory, this qualitative study employed interpretative phenomenological analysis (IPA). In-depth interviews with 12 news editors from four leading Malaysian TV newsrooms yielded rich insights. Findings reveal two superordinate themes essential to editors' effectiveness in redefining workflows. The first, operational framework emphasises field support, collaborative planning and digital infrastructure, enables news editors to provide practical resources and strategic direction for efficient multi-platform content creation. The second, newsroom culture highlights empowering support and mindset, demonstrates how news editors foster an adaptive environment empowering multimedia journalist to embrace digital tools and enhance journalistic quality. This study offers valuable insights for media organizations to strategically support news editors and multimedia journalists in navigating digital convergence, fostering sustainable cross-platform journalism. Future research could investigate the long-term impact of these strategies on journalistic output and audience engagement across different media platforms.


Keywords: Digital journalism, cross-platform, multimedia journalist, editorial, interpretative phenomenological approach.


https://doi.org/10.17576/JKMJC-2026-4202-35

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References


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