Zainol, Zuraidah

• Vol 44 (2015) - RESEARCH ARTICLES
  The Effect of Customer-Brand Relationship Investments on Customer Engagement: An Imperative for Sustained Competitiveness
  Abstract  PDF
• Vol 50 (2017) - RESEARCH ARTICLES
  The Role of Ar-Rahn in Enhancing Financial Inclusion: A Structural Equation Modeling Approach
  Abstract  PDF
• Vol 65 (2022) - RESEARCH ARTICLES
  Barriers of Supply Chain Management in International Market for Malaysian Food and Beverage Franchisors
  Abstract  PDF