EXPLORING RELIGION BASED PERSUASIVE FACTORS TO RATIONALISE VIOLENCE AMONG MUSLIM YOUTH IN MALAYSIA

Norhafezah Yusof, Rosna Awang Hashim, Mohd Azizuddin Mohd Sani, Syarizan Dalib, Romlah Ramli

Abstract


ABSTRACT

The current study presents a qualitative experimental design that combines the elements of an experiment with qualitative design to investigate the persuasive factors that rationalize violence among youth in Malaysia. Data was collected using semi-structured interviews from twenty-four participants who were exposed to an intervention of videos and PowerPoint slides to elicit their responses on a situation.  This study provides a way to understand factors that could lead selected youths to rationalize extremism in a society. The findings provide insight into the role of persuasive messaging in recruiting youth towards extremist behaviours. 

Keywords: extremism; communication; youth; persuasion


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