Newspapers and Politics in 2006 Elections in Sarawak

Stanley Bye Kadam-Kiai (Universiti Malaysia Sarawak, bstanley@fss.unimas.my)

Abstract


Newspapers have tremendous impact on how people perceive their world and on how they make decisions. The political decisions the people make could be shaped a lot by what they read in the newspaper. Newspapers often have their own private agenda on what news they are going to communicate to the general public to attract their attention. In Malaysia, however, the newspapers must also know what the government wants them to publish; otherwise they risk their annual permits being revoked, terminated or suspended. As a consequence, mainstream newspapers in Malaysia in general give more coverage to the National Front or the Barisan Nasional (BN) which has governed the country since independence in 1957 and to its component parties especially the United Malay National Organisations (UMNO) and the Malaysian Chinese Association (MCA) at the national level, and the Parti Pesaka Bumiputera Bersatu (PBB) and the Sarawak United Peoples Party (SUPP) in the State of Sarawak than they do to the oppositions. The coverage is not only pro-BN, but it is so lopsided that the oppositions and many analysts alike often accused newspapers in the country guilty of extreme bias as they mainly cover news on the government and government related activities. Is this accusation accurate? Are newspapers in the country pro-government? One way to find out if this is so is to see how the two mainstream English newspapers in Sarawak, namely The Borneo Post and the Eastern Times, covered the Ninth Sarawak State Election which was held on 10-20 May 2006.

Keywords: Politics, election, newspaper coverage, bias, pro-BN

ABSTRAK

Surat khabar mempunyai impak yang tinggi terhadap cara manusia melihat dunia mereka dan cara mereka membuat keputusan. Keputusan politik yang mereka buat akan dibentuk oleh apa yang mereka baca melalui surat khabar. Surat khabar biasanya mempunyai agendanya yang tersendiri mengenai berita yang hendak disampaikan kepada orang awam. Hal ini adalah untuk menarik perhatian umum. Namun, di Malaysia, surat khabar harus mengetahui apa yang kerajaan mahu mereka terbitkan oleh kerana kalau tidak kemungkinan mereka akan menghadapi risiko seperti pembatalan, pemberhentian dan penggantungan permit tahunan penerbitannya. Oleh yang demikian, surat khabar di Malaysia secara amnya akan memberikan lebih liputan kepada Barisan Nasional (BN) yang telah memerintah negara ini semenjak kemerdekaan pada 1957 dan komponen-komponen partinya terutama sekali kepada Persatuan Kebangsaan Melayu Bersatu (UMNO), Persatuan Cina Malaysia (MCA) di peringkat nasional, dan Parti Pesaka Bumiputera Bersatu (PBB) dan Parti Bersatu Rakyat Sarawak (SUPP) di negeri Sarawak, berbanding liputan yang diberi kepada parti-parti pembangkang. Liputan tersebut bukan hanya pro-BN tetapi adalah sangat berat sebelah sampai pembangkang dan ramai penganalisis mengatakan surat khabar di Malaysia bersalah kerana mengamalkan sikap serong atau bias kerana memberikan tumpuan kepada berita pemerintah dan aktiviti-aktiviti yang dianjurkan oleh kerajaan. Adakah tuduhan ini betul? Satu cara untuk menjawab soalan tersebut adalah dengan melihat dan membandingkan cara-cara dua naskah surat khabar bahasa Inggeris di Sarawak iaitu The Borneo Post dan Eastern Times semasa membuat liputan tentang pilihan raya Negeri Sarawak yang kesembilan yang diadakan pada 10-20 Mei 2006.

Kata kunci: Politik, pilihan raya, liputan akhbar, serong, pro-BN


Full Text:

PDF

References


Algee, W.K. et al. 1994. Introduction to Mass Communication. New York: HarperCollins College Publishers.

Alexander, A. & Hanson, J. 2003. Taking Sides: Mass Media and Society. 7th Edition. Guilford, Connecticut: McGraw-Hill/Dushkin.

Alger, D.E. 1989. The Media and Politics. Englewood Cliffs, New Jersey: Prenctice Hall. Anderson, A. 1997. Media, Culture and the Environment. London: UCL Press Limited.

Asante, C.E. 1997. Press Freedom and Development: A Selected Guide and Selected Bibliography. Westport, Connecticut: Greenwood Press.

Barendt, E. 1998. Judging the Media: Impartiality and Broadcasting. In Politics and the Media: Harlots and Prerogatives at the Turn of the Millennium, Seaton, J. (ed.). Oxford: Blackwell Publishers.

Berger, A.A. 2000. Media and Communication Research Methods. Thousand Oaks: Sage Publications, Inc.

Eastern Times. Accessed 30 July 2009. http://www.esaterntimes.com.my/index.php?id=32 Harper, C. 2002. The New Mass Media. Boston: Houghton Mifflin Company.

Harrop, M. 1986. The Press and Post-war Elections. In Political Communication: The General Election Campaign of 1983, Crewe, I. & Harrop, M. (eds.). Cambridge: Cambridge University Press.

Hiebert, R.E. & Reuss, C. 1988. Impact of Mass Media. 2nd Edition. White Plains, New York: Longman Inc.

Jamieson, K.H. & Campbell, K.K. 1997. The Interplay of Influence: News, Advertising, Politics and the Mass Media. 4th Edition. Belmont, CA: Wadsworth Publishing Company.

Jamieson, K.H. & Capella, J.N. 1998. The Roles of the Press in the Health Care Reform Debate of 1993-1994. In The Politics of News, the News of Politics, Graber, D. et al. (eds.). Washington, D.C.: Congress Quarterly.

Janda, K. et al. 1997. The Challenge of Democracy. Boston: Houghton Mifflin Company.

Kerlinger, F.N. 1986. Foundation of Behavioural Research. 3rd Edition. New York: Holt, Reinhart & Winston.

Louw, E.P. 2005. The Media and Political Process. London: Sage Publications. McCargo, D. 2003. Media and Politics in Pacific Asia. London: Routledge Curzon.

Merill, J.C. et al. 1994. Modern Mass Media. New York: HarperCollins College Publishers.

Mohd. Yusof Hussain. 2003. ‘Mass Media in Peninsular Malaysia’. In Mass Media in Selected Muslim Countries, Mohd. Yusof Hussain (ed.). Kuala Lumpur: International Islamic University in Malaysia.

Negrine, R. 1989. Politics and the Mass Media in Britain. London: Routledge.

Patterson, T.E. 1998. Political Roles of the Journalist. In The Politics of News, the News of Politics, Graber, D. et al. (eds.). Washington, D.C.: Congress Quarterly.

Pfetsch, B. 1998. Government News Management. In The Politics of News, the News of Politics, Graber, D. et al. (eds.). Washington, D.C.: Congress Quarterly.

Seaton, J. 1998. A Fresh Look at Freedom of Speech. In Politics and the Media: Harlots and Prerogatives at the Turn of the Millennium, Seaton, J. (ed.). Oxford: Blackwell Publishers.

Schneider, K. 2000. The Emergence and Development of Headlines in British Newspapers. In English Media Texts – Past and Present, Ungerer, F. (ed.). Amsterdam: John Benjamins Publishing Company.

Skeggs, B. & Mundy, J. 1992. The Media. Walton-on Thames, Surrey, UK: Thomas Nelson and Sons Ltd.

Sorlin, P. 1994. Mass Media. London: Rouledge.

Street, J. 2001. Mass Media, Politics and Democracy. Hampshire, New York: Palgrave Macmillan.

The Borneo Post. Accessed 30 July 2009. http://en.wikipedia.org/wiki/Borneo_Post.

Wimmer, R.D. & Dominick, J.R. 2000. Mass Media Research: An Introduction. Belmont, CA: Wadsworth Publishing Company.


Refbacks

  • There are currently no refbacks.


ISSN: 0126-5008

eISSN: 0126-8694